Transporting Complex Sales Through Blue Ocean Strategy

By:  TAGS: , , DATE: 12/13/2018

In 2004, two business strategists named Renee Mauborgne and W. Chan Kim released a book called Blue Ocean Strategy and forever transformed the way we see innovation and disruption.


The concept is simple: first, we start with a red ocean. It symbolizes a market space crowded with competition, not unlike a stretch of the Pacific full of sharks. Every time a new opportunity comes onto the stage, everyone dives after it at once. Even if your company is quick enough to get a piece of the pie, they’ll be sharing it dozens of other like-sized firms and businesses.


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