Tag Archives: ICO
Our previous post defined security tokens and explored several uses cases for “securitizing” various investments. We explained that security tokens are backed by real-world assets that are tangibly valuable. This makes the asset more liquid because it provides a building owner, art dealer, or classic car purveyor with access to capital while still retaining ownership of the tangible “thing.” While utility tokens are typically offered with an ICO and might grow in value, but can become worthless. But the differences between these two types of tokens is a little more complex.
Before digging deeper into a security vs. utility comparison, it’s helpful to first define a “token” to provide some needed context. In the simplest form, a token is an asset or some unit of value that is offered/issued by a company. This issuance is usually done through an initial coin offering (ICO), similar to the familiar initial public offering, or IPO. Instead of stock received in an IPO, an investor receives a token that corresponds to a set monetary value. Security tokens are offered as security token offerings (STOs), another category of investing where security tokens are exchanged for fractional asset ownership. So why are tokens not considered “coins?” Coins have a payment-related use case and their own blockchain, while tokens are secondary assets that do not run on their own blockchain.
When planning your first ICO launch, you can’t leave anything to chance. Inform yourself on how to prepare your team, marketing strategy and legal issues.
ICOs, or Initial Coin Offerings, are all the rage these days. With all the ways cryptocurrencies are disrupting the global economy (and how we think about money), startups, investors and tech moguls are trying to get their own piece of the pie. You might be thinking the very same thing.
If you are, here are a few tips about doing it right.