Looking to Increase Customer Success? Try Optimizing QA Automation

By:  TAGS: , , DATE: 01/08/2019

Achieving a high level of customer success is a requirement for all serious businesses, and optimizing QA automation is an important step in getting there.


When it comes to managing customer success, companies can’t be too attentive. While a phrase like ‘customer success’ might seem simple enough, it has a very particular meaning in the business world. Defined as “the business methodology of ensuring customers achieve their desired outcomes while using your product or service,” the concept amounts to concrete strategies companies can develop when they need to set quantifiable ways to measure customer satisfaction. With these in place, a given company is able to track when it meets and exceeds these goals. While there are a number of approaches to customer success, one method we suggest is boosting it through QA automation.


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