10 Tips for Improving the User Experience

By:  TAGS: DATE: 12/11/2018

One key competitive advantage that companies often overlook is their user experience ( UX ), which is defined as the end-user’s emotions and attitudes when interacting with a company’s product, systems, or services. Though this may seem difficult to measure and ultimately subjective, any company can create a great user experience if they follow a clear framework of vision, goals, and strategy. The following tips are designed to help you build the foundation for a stronger UX for your website or SaaS products.


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5 UX Design Trends for 2018

By:  TAGS: DATE: 12/14/2017

As technology continues to evolve, so too do UX design trends. The best designers are able to not only keep pace with current trends, but they’re also forward-thinking enough to anticipate future trends. As Steve Jobs once said, “customers don’t know what they want until you show it to them.” An exemplary UX designer will gain an understanding of what the customer needs and ultimately “show it to them.”


Exceptional digital experiences come from pairing the latest advances in technology with genuine empathy for the end user. Below, we’ve prepared a list of the design trends we believe will be prominent in 2018.


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Improving Your App’s Accessibility for People Who are Disabled

By:  TAGS: , DATE: 12/11/2017

According to the World Health Organization, about one billion people across the world have some sort of disability today. Some disabilities can affect the life of someone daily, other disabilities can affect the life of someone periodically. Regardless of ability (or disability), all are equal users of technology, but those who are disabled may require additional assistance when using the technology. Below we provide some tips of how to consider the accessibility of disabled users, and how these tips can improve the overall quality of your next mobile or desktop app.


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Design Thinking: The Competitive Advantage of Turning Everyone into a Designer

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“Nothing is more powerful than an idea whose time has come.”

                                                        – Victor Hugo

“Design is really an act of communication, which means having a deep understanding of the person with whom the designer is communicating with.”

                                                        – Donald A. Norman, The Design of Everyday Things   

For decades, critical analysis has held sway in business problem solving protocols. The process involved breaking down intricate complexity into smaller components in order to figure out the specific issue. Analysis of this sort is achieved by understanding the individual parts. Unfortunately, this exercise has become mandatory on some level because today’s business world can be unpredictable and easily disrupted. So for organizations to both survive and thrive, new methods need to be generated that embrace the volatile nature of contemporary business from a creative perspective. Essentially, it’s an evolutionary practice derived from creative thinking, which involves a company’s full team effort. Read More

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