Our client is a technology company providing a powerful suite of data and tools to support marketers to make data-driven decisions and to understand the true impact of their marketing and advertising campaigns. Sphere fulfilled a unique analytics requirement that our client wanted assistance with, using their own global behaviour data.

A British multinational petroleum company wanted to update functionality and data models to better serve their customers and internal teams by using customized workflows and configurations to their Salesforce instance.

An understanding of data maturity can guide a company's transformation from being clueless about data to taking advantage of its full potential. In this post we compare different approaches to data maturity.