Proclivity Media wanted to build a prototype of its advertising technology analytics platform. With an algorithm in mind, they needed a team with the analytics experience necessary to build a scalable front and back-end system that would allow them to establish proof of concept with a custom analytics prototype.

Minimum Viable Product (MVP) is the minimum feature set the market will pay for. Your product should have enough unique features to set it apart from the competition, but not so many as to waste unnecessary (and expensive) research and development time.

Need to build a functional prototype? We’ve all been there, struck with a great idea for a software product, but