Implementing RPA in Consumer Electronics Manufacturing

Client Overview

A prominent global player in consumer durables and electronics, our client manages an array of esteemed brands across the world and employs over 31,000 individuals. They dominate markets in multiple countries and recorded a consolidated turnover of 3.2 billion euros in 2022.

The Challenge

Facing a rapid shift in consumer purchasing behavior towards digital channels, our client encountered new supply and sourcing challenges, as well as frequent fluctuations in orders and production plans. Despite adopting automation technologies in 2018, the evolving market conditions necessitated a quicker implementation of advanced automation solutions to sustain and improve operational resilience.

The Solution

Recognizing the need for rapid digital transformation, the client’s Process Digitalization team identified robotic process automation (RPA) as a key enabler. Sphere was selected to implement software robots to manage error handling for e-commerce and marketplace orders, significantly enhancing both internal and third-party system efficiency and customer service.

The implementation process required a thorough evaluation of business processes. This helped identify key areas for efficiency gains through RPA, focusing on high-impact operational tasks.

To secure buy-in, we launched a comprehensive change management campaign with the client. This campaign addressed misconceptions about automation and ensured alignment across leadership and staff. The initiative, named the “#EfficiencyUnleashedChallenge,” encouraged employees to envision daily efficiency improvements through RPA. This shift from repetitive tasks to strategic activities accelerated the organization’s digital transformation efforts.

Internal Marketing Drive

The #EfficiencyUnleashedChallenge highlighted RPA’s benefits.

Global Communication Efforts

Webinars, hackathons, and seminars raised awareness across various offices.

Engagement Initiatives

Included sessions with industry leaders and monthly RPA seminars.

Results

The challenge reached over 1,200 employees and led to the nomination of 280 processes for automation within 14 months, a marked increase from the previous 92 processes. This accelerated the client’s automation initiatives, significantly boosting operational efficiency and resilience.

What Our Client Says

“A critical component of our digital transformation journey is about eliminating clerical activities and redirecting the organization’s energy towards value-added and strategic activities. Achieving such a massive shift requires careful planning and rigorous change management.” 

Conclusion

Sphere’s strategic support in implementing RPA significantly expedited the client’s digital transformation. This initiative addressed immediate operational challenges and set the stage for long-term resilience and efficiency.