Case Studies

Developing Self-Service Solutions that Reduce IT


A global Women’s Apparel and Accessories Company had a dilemma. Every time
content needed to be updated on the website, an IT ticket had to be entered
and it took a long time to get new content published. It was a slow and
inefficient process. They were looking for a new solution that would
streamline the process to get new content online quickly and easily with no

Solution and Key Benefits

To address this issue, we built them a WordPress Content Management System
(CMS). However, it needed to integrate with their e-commerce site for the
company to realize the project’s value. This project also included an
operational and organizational change management effort as we needed to
train marketing and sales on how to use the new tool. We created templates
for them and showed them how simple using a CMS could be with point, click,
drag and drop functionality and no prior coding skills required. No more IT
tickets, no more long wait times to get content updated online. We put the
power in the hands of those that were responsible for maintaining the
website, marketing.


In three months, we were able to develop a solution that saved the client
$1.2 million a year in IT costs post implementation, improved employee
productivity, reduced manual errors on the website, and made it much faster
to get content published. This made it much easier to compete, whether it be
on price or inventory and in turn led to greater customer satisfaction and


Saved the client

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